In the early 2000s, four young men from the outskirts of Milan sought to create something unique that reflected their vision of fashion. This led to the birth of Dolly Noire, an urban clothing brand known for its strong creative impact. The name pays homage to Dolly the sheep, the first cloned living being, a symbol of a perfect, uniform, repetitive world. Within this homogeneity, Dolly Noire seeks to showcase its “dark soul,” embracing the value of diversity and standing out from the crowd. Being a “black sheep” no longer means being the worst; instead, it signifies the courage to create, innovate, and make a difference.

Inspired by this philosophy, Vincenzo Santoro decided to explore the darker side of his renowned baked goods, crafting something simple, unique, and captivating: PanetùNoire. This creation is a traditional panettone made with chocolate-infused dough and a dark chocolate glaze.

In parallel, Dolly Noire will release a limited-edition T-shirt featuring Master Santoro preparing this delectable creation. The Panetùn Noire will be exclusively available at Dolly Noire stores and online.